Abrev’d

Work · Case study

Existable

A domain I’ve held for twenty years, finally given the job it was named for — a digital toy box for the personal work I’m proud of, and the news I care about. Designed in Figma, stood up in an afternoon with Fable 5.

Role Owner, curator, designer, builder
Timeline Held ~20 years; relaunched in an afternoon
Stack Figma for the designs, Fable 5 for the build, a semi-static site pulling content from an Airtable base
Team Me + Fable 5
Status Live at existable.com — four views, growing
The Existable home view — the toy box, open
The Existable home view — the toy box, open.

Where the name came from

Before it was anything else, Existable was the rename of a blog called VonCreedy — a place for shining light on creators who had far smaller followings than their craft deserved.

The whole approach of VonCreedy was to dig up lesser-known artists and makers and point at them: you should be paying attention to this. The plan was to grow it into an annual awards program — recognition for great craft and high independent production value from people the wider public hadn’t caught up to yet. I decided the name “VonCreedy” carried no real value and the idea needed a better one.

Existable was that name. It caught exactly the thing the blog was about: some work is genuinely worthy of existence and still never gets the public buy-in it should. That’s the –able — worthy of being, whether or not the world has noticed yet. It was too good a name to let go of.

The dormant years

The awards never surfaced. I was too busy partying in those days, and nearly every personal project from that stretch got washed out with it.

So Existable sat. I tried to fire it back up a couple of times for different things, and each time ran out of the time or the energy to see it through. But it kept surviving the periodic culls of my GoDaddy account — one of the few domains I never let lapse, because the name was worth holding even when I had nothing to put behind it. Two decades of paying the lease on an idea I hadn’t built yet.

Why I built it now

The unlock was simple: Fable 5 was available again, and I knew I could stand up something dead simple but visually fun without much effort at all.

The Existable layouts in Figma before the Fable 5 build
The layouts in Figma — where the design work happened before Fable 5 made them move.

I did the design work in Figma the way I always would, then handed it to Fable 5 to make fun and interactive — and it was. Work I’d have taken through a far more manual process to stand up was operational within a couple of hours instead. That’s the whole reason it exists now rather than sitting for another year: the gap between “designed” and “live and playable” collapsed to an afternoon.

How it actually works

It’s a semi-static site that pulls its categorical content from an Airtable base. Adding anything — mine or someone else’s — is a five-field job.

To publish, I give it a category, an image, a title, a description, and a link, and I’m done. No redeploy ritual, no touching the layout. That’s the part that makes it sustainable as a toy rather than a chore: the cost of adding one more thing is low enough that I actually will. Easy to manage, and — for me, at least — genuinely fun to poke at.

What’s in the box

Four views — Home, Education, Applications, and Games. Right now everything listed is mine, except a single article on the home page. That will change.

The plan is to fill Home with my LinkedIn articles and whatever tech or creative news I care about — some curated, some drafted there myself. The other three categories will eventually carry other people’s projects alongside my own, which means I’ll need a visual indicator for what comes from the founder of Existable and what doesn’t. That’s the next real design problem here, and a fitting one: the whole point of the name was pointing at other people’s work.

Linking to Existable from this site is redundant for a lot of what’s already here — but not all of it. Gligh and the client case studies live on their own; plenty of the rest is finding its home in the box. It really is just a digital toy box now, and after twenty years of holding the name, that turns out to be exactly enough.