What is branding anyway? Many people today consider logo design all that there is to branding, and in many ways, this is often the case, but branding is actually storytelling. Your brand isn't your logo, it's your story. People need to know what that logo stands for, and they don't come that understanding by accident. We not only create brand identities, but we can help you tell your story so that your logo means to your customers exactly what you think it means.