When 612 Studios approached us for the branding and packaging for their Purient product line, we were excited for a number of reasons. Not only are Leah and Sieh incredibly knowledgeable about their product, but they are at the foreground of what is expected to be an explosive new market of recently legalized Cannabis industry.
612 know their stuff, and they are very deep in their understanding of their own brand. Diving into their background, and influences we were able to come upon a mark that not only suits the strength and femininity of the product line, but hearkens back to the ancient wisdom from which their products are derived.
We experimented with a number of eastern imagery, but settled on a simplified direction that will allow for the scope of products to grow over time.